John Legend, the multi-talented EGOT status holder, is now invading the NFT arena. The R&B star, whos is named co-founder and chief impact officer at Our Happy Company, has launched OurSong, a social NFT platform.

According to a statement, Our Happy Company expects OurSong to “build a better system for creators to be discovered, monetize their work, and engage with fans through NFTs.”

Legend’s three fellow co-founders in the venture are Kevin Lin, co-founder of Twitch; Matt Cheng, founder of Cherubic Ventures; and Chris Lin, CEO of Taiwan-headquartered music streaming service KKBOX.

“I helped found OurSong because I believe NFTs can change the way creators are discovered, improve how they serve their biggest fans, and reshape the industry as a whole,” Legend says.

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