To celebrate the new X-Games scratch tickets from the Colorado Lottery, we hid a picture of the "X" somewhere on the site and it was the listener’s job to find it! From January 21 through February 15, the "Hidden X" was hidden on a different page each day. Once you found it, the listener clicked the "X" and registered to win daily prizes, like 10-packs of Colorado Lottery X-Game tickets, dinners out, bowling fun, show tickets, CDs and more. All daily winners automatically qualified to win weekly grand prizes of either an Xbox 360 or a trip to Ixtapa, Mexico!
We posted the daily winners online. We ran on-air commercials and website banners advertising this promotion to our listeners. The promotion was also included in our weekly newsletters over the 3 week promotion. We had over 2500 listeners register to win over the 3 weeks. Colorado Lottery has committed to another similar campaign in August 2008.
College Invest
Easter Egg Coloring Contest
College Invest sponsored our annual Easter Egg Coloring Contest on KIMN. The campaign was promoted through banners, pre-roll, Email blasts, and streaming spots. Our listeners were encouraged to download the coloring sheet from the station site and submit to our station for a chance to win a $500 college starter account. We had over 300 listeners participate during the month of March.
Melting Pot
50% OFF Program
The Melting Pot participates in our 50% Off Program quarterly. Each Thursday, the listeners are directed to the station’s website to purchase certificates from featured businesses and the first 100 listeners to log on to site have a chance to purchase a $50 certificate for $25. The Melting Pot certificates sell out within 5 minutes each time they are promoted!
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